Welcome to the Small Business Guide to Referrals

Referrals are the secret to ensuring your business's long-term success. Acquiring new business is costly and time-consuming. When you can rely on your existing client base to spread the good word about your company, it saves you time, money, and energy.

A lot of businesses don't know where to start with generating referrals. Asking others to advocate for your business can sometimes feel awkward or intimidating. But the good news is that happy customers are usually excited to pass your name along to their friends. Once you understand how to make your business more referable and how to make the ask of your existing clients, you'll be well on your way to establishing a referral engine that will guarantee a long and successful life for your business.

Full table of contents

Creating referral champions

What's better than someone who refers your business? Someone who refers your business over and over again! Referral champions are enthusiastic customers who create a consistent source of referrals for you. There is an art to identifying those customers who are likely to become your champions and to nurturing your relationship to ensure their continuing commitment to advocating for your business.

How to ask for referrals

Asking for referrals can be scary. You may feel uncomfortable or like you're imposing. The truth is, if you're providing great service, your customers will more often than not be happy to give you a referral or review. There are a number of ways you can structure your approach to make the process feel easy and more natural for both you and your customers.

Partnering for referrals

All small business owners are trying to do the same thing: generate consistent referrals to keep their business going strong. Why not partner with another entrepreneur who understands your needs, shares your goals, and can help to build your referral business? Working with other business owners allows you to share the burden and double the returns on your efforts.

6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and[...]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of[...]
The Role of Your Website in Guiding the Customer Journey
This post is brought to you by Design Rush. The role of a great website includes responsiveness and speed. That[...]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert,[...]
Why Partnerships Are Your Secret Weapon to Building Referrals
Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking.[...]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in[...]

Hello there - you have found the bottom of the page! John